Hotel services that meet the wishes of the pilgrims and suit their needs. Pre-prepared rations were present in this exceptional year’s Hajj, accompanying the aspirations of the pilgrims during their spiritual journey to perform the Sharia, as they were allowed to choose their daily meals from the menu through the application of the “Smart Rituals” card within a package of digital services. The many and varied activities that have been harnessed for them to lead to a safe and healthy pilgrimage.